After sparking a global buying frenzy, the little monster dolls known as Labubu have flooded São Paulo's famous 25 de Março district under the localized name "Lafufu." According to G1, the original Labubu dolls are priced as high as $300 (approximately 1600 Brazilian Reais) and are highly sought after by internet celebrities like Virgínia Fonseca and Maya Massafera. However, in the Ladeira Porto Geral district, the "budget version" Lafufu is priced at only 65 to 250 Brazilian Reais.

Store clerk Henada stated, "We have to keep up with the trends! Everything sold here is a knockoff... even if the next trend is headless dolls, we'll follow suit. Right now, my mind is filled with Lafufu and Labubu!"

This reflects the rapid response of the informal creative economy to trends. In the largest wholesale market in Latin America, the 25 de Março district, the variety of products available reflects the adult need to escape reality and seek childhood memories through toys. The popularity of Labubu plush dolls has been driven by platforms like TikTok, becoming the "new consumption darling" for adult female consumers. Its success lies not only in its cute image but also in the "blind box" marketing mechanism, which encourages consumers to continuously purchase through the element of surprise until they collect the entire set.

The rise of blind box economics has garnered attention not only in Brazil but also globally. The knockoff Lafufu dolls in the 25 de Março district not only come in low-cost versions but are also sold in a "blind box format," catering to the needs of trend-chasing consumers. By offering controlled prices, they lower the consumption threshold and represent a localized reconstruction of high-end trendy toys in street commerce.