A recent survey released by the Brazilian data consulting company PiniOn reveals that 67% of existing takeout users state that if the total price of their takeout orders increases, they will decrease the frequency of their orders. Additionally, 15% of consumers claim that they might directly stop using the takeout platform because of this.

According to the Brazilian newspaper "O Estado de São Paulo," PiniOn conducted the survey in February this year with 1,533 consumers from various regions across the country. The survey results indicate that the most critical factors users consider when placing orders are the total order price and delivery fees, with most people accepting delivery fees ranging between 4.99 and 8.49 Brazilian reais; only 5% of users are willing to pay over 12 reais for delivery fees.

These survey findings will serve as essential data support for discussions in the Brazilian Congress regarding takeout platforms. Currently, debates are ongoing in Congress regarding labor regulation issues concerning these platforms, with one contentious point being whether to establish a minimum income guarantee for delivery riders. Although consensus has not yet been reached among the parties, the preliminary proposal sets a starting fee of 10 reais per order, plus an additional fee of 2.5 reais per kilometer.

According to PiniOn's data, if order prices increase, only 16.4% of consumers will continue to maintain their current order frequency. Among the consumers who have stopped ordering, 56.4% believe that the total order price being too high is the primary reason, with delivery fees seen as a key deterrent to placing orders.

On the other hand, the survey reveals that 35.2% of consumers express an intention to increase their use of takeout platforms, but 64.2% of them are compelled to restrain themselves due to economic reasons. Consumers believe that the main measures to increase their order frequency include platforms offering more promotional discounts, free delivery events, and restaurants reducing prices.

The Brazilian takeout platform iFood points out that an increase in delivery fees and total order prices may not directly improve the income of delivery riders; instead, it could lead to a decrease in order volume, increased idle time for riders, and potentially reduce the job opportunities provided by the platform. Additionally, the platform is concerned about takeout services becoming "elitist," causing a loss of the middle-income group, which is more sensitive to high delivery fees.

There are noticeable differences in the acceptance of delivery fees among consumers of different political leanings. In left-wing consumers, the majority accept delivery fees ranging from 4.99 to 8.49 reais, with only 3.5% willing to pay over 12 reais, the lowest proportion among all surveyed groups. In right-wing consumers, 19.8% prefer to have free delivery (through membership or promotions), with the acceptance level for mid-range fees (4.99 to 8.49 reais) similar to that of left-wing consumers, but 5.6% are willing to pay over 12 reais for delivery fees.