According to IPC Maps survey data, it is projected that by the end of 2025, consumer spending in the Brazilian telecommunications market will reach 250.8 billion reais, marking an 11.1% increase from 2024. This expenditure encompasses the purchase and maintenance costs of telephone lines, equipment, television, and internet packages.

EXAME magazine reports that the survey highlights the mobile phones and accessories category with outstanding performance, with spending expected to reach 152.1 billion reais (representing 60.6% of the total), indicating that mobile phones remain the primary driver of the industry. Integrated packages including fixed telephony, mobile phones, television, and internet services rank second, with spending projected to reach 103 billion reais by 2025.

The survey also reveals regional disparities in telecommunications service and product consumption across Brazil. São Paulo leads significantly, with potential spending reaching a staggering 76.5 billion reais annually, followed by Rio de Janeiro (30.2 billion reais), Minas Gerais (25.4 billion reais), and Rio Grande do Sul (16.6 billion reais). Conversely, states ranking at the bottom, such as Roraima and Amapá, have spending amounts below 500 million reais.

Despite growing demand, the growth of telecommunications service companies is slow. Between 2024 and 2025, only 2,375 new companies joined the sector, marking a 3.6% increase, with a total of 67,623 active enterprises nationwide. The most significant growth was seen in micro-enterprises (EPP), which increased by 12.6% during the same period.

Individual microentrepreneurs (MEI) remain the most numerous group in the industry, totaling 31,998 businesses, but their growth is relatively slow, at only 1.3%.

In terms of consumer categories, landline expenditure saw the largest increase, rising by 10.17% compared to the previous year, followed by telephone, television, and internet packages (+10.10%) and mobile phones and accessories (+11.50%).