The Chinese short drama craze is sweeping Brazil again: the arranged marriage between a hardworking young woman and a mysterious tycoon takes center stage. The latest Portuguese-language short drama to hit the Brazilian market, "The Secret Life of My Billionaire Husband" (A Vida Secreta do Meu Marido Bilionário), launched by the Chinese short video platform ReelShort, is shot in a vertical format, with each episode not exceeding two minutes, totaling 68 episodes. Adapted from the English version short drama, the show has garnered 480 million views on the ReelShort platform and has also attracted over 440 million views within two months of its launch in Brazil.

The story revolves around a young woman seeking financial help for her mother's medical expenses, who is forced into an arranged marriage with the son of a billionaire; a billionaire who harbors a massive secret. The drama was filmed by Bewings Entertainment in Rio de Janeiro, with an extremely short production cycle—completed in just one week—and later sold to the ReelShort platform. The platform offers the first 12 episodes for free viewing, with the rest requiring payment to unlock. Users can purchase virtual coins (approximately 70 Brazilian reals to unlock the whole series), earn coins by watching ads, or opt for weekly (39.9 Brazilian reals) and yearly (499.9 Brazilian reals) subscriptions.

Producers acknowledge that pricing may pose a barrier for viewers, but the drama's popularity stems from its resonance with the audience regarding classic TV drama tropes, encompassing themes of inspirational success, ideal love, social class transcending, and family relationships. The portrayal of supporting roles also plays a crucial role, with the male lead exuding a mysterious charm and the female lead displaying a gentle yet resolute character.

Following the success of "The Secret Life of My Billionaire Husband," other Brazilian short dramas have started appearing on the ReelShort platform, such as the latest release "Back to the Game" (De Volta ao Jogo), focusing on the theme of inspirational triumph, garnering over 40 million views. Actors believe that the rapid consumption model of short dramas aligns with modern audience preferences, suitable for viewing during fragmented times like public transportation commutes. Producers note that people nowadays prefer consuming content on mobile devices, seeking fast-paced, engaging, and lightweight content.