The Brazilian food delivery platform 99Food officially launched in São Paulo and its surrounding satellite cities on August 12th. The platform is under the umbrella of the Chinese company Didi Chuxing Group and has already partnered with 20,000 restaurant partners and 50,000 registered delivery drivers in the São Paulo metropolitan area. In the state capital Goiânia, where the platform has already been launched, it covers 8,000 restaurants and 15,000 delivery drivers. Overall, in the São Paulo metropolitan area and Goiânia, the two regions where the platform is already operational, the total number of restaurants partnering with the platform has reached 28,000, with a total of 65,000 delivery drivers.

According to sources, the 99Food food delivery app platform will initially serve São Paulo and seven surrounding cities, including Guarulhos, Osasco, São Bernardo do Campo, Santo André, Barueri, Diadema, and São Caetano do Sul. Executives of 99Food made the announcement of the platform's official launch in the São Paulo metropolitan area at an event held in the western pine forest area of São Paulo. Prior to the event, representatives of 99Food also met with São Paulo Deputy Governor Félix Ramuth.

Bruno Rossi, General Manager of 99 in Brazil, stated that the service aims to address user dissatisfaction with meal prices due to high commissions charged by existing food delivery platforms. A survey commissioned by the Locomotiva Institute and the Brazilian Association of Bars and Restaurants (Abrasel) revealed that 63% of consumers have abandoned ordering through food delivery apps due to pricing issues. The survey also indicated that 94% of consumers and 81% of restaurants believe that if food delivery platforms do not charge high commissions, the prices of meals delivered through the app will be lower. 92% of consumers stated that if there were food delivery apps that did not charge commissions to restaurants, they would use the app more frequently to order food.