Chinese smartphone brand Jovi officially launched smartphone sales in Brazil starting from June 1, attracting wide attention to its V50 series smartphones. Jovi's entry into the Brazilian market signifies a new chapter in its global expansion. The models introduced in the Brazilian market include the JOVI V50 5G and JOVI V50 Lite 5G smartphones, produced locally in the Manaus Free Trade Zone in partnership with GBR company, and continuing their global strategic collaboration with Zeiss, a leader in optics and optoelectronics, featuring a comprehensive after-sales service system.

Jovi's CEO, Allan Feng, stated, "We had the idea of expanding our brand to the Brazilian market a few years ago. Since deciding to enter Brazil, we have conducted in-depth research and exploration of the local market, consumers, and potential partners." He emphasized, "Jovi officially landed in Brazil in 2024 and began producing the first batch of smartphones in Brazil in January 2025. To ensure that our products maintain high-quality standards globally, we have combined local experience with production lines from China."

The V50 5G series smartphones combine professional portrait shooting features developed in collaboration with Zeiss, offering high-end design, longer-lasting battery life, fast charging technology, and a focus on user creativity and personal expression. The V50 Lite 5G is equipped with a high-capacity battery to support all-day usage, a sleek body, and a unique camera design to meet the needs of users seeking style and personalization in daily use.

The V50 5G also integrates popular AI features based on the Google Gemini platform, such as "select and search," "erase multiple objects," and "screen translation," among other intelligent technologies. Users can also utilize the Aura Light - Jovi's unique ring fill light. This feature enables users to achieve excellent photo and video results even in dim lighting conditions and adjust light intensity and color temperature, providing a professional studio-like experience.

Marisa Weis, Head of Zeiss Mobile Devices Business, stated, "We are pleased to collaborate with Jovi to help the brand enter the vibrant Brazilian market. Through our strategic partnership, consumers will directly experience professional-level imaging technology, making advanced photography simple and easily accessible. We believe that everyone should be able to capture life's most authentic moments in a clear, creative, and confident manner."