According to Zhongjin's understanding, TikTok, the short video sharing platform owned by ByteDance, officially launched the "TikTok Shop" feature in Brazil on May 8. This feature enables users to sell products on the short video platform, allowing consumers to make direct purchases through products tagged in videos and live streams without leaving the app to navigate to third-party shopping platforms or links.

According to ByteDance, the company behind TikTok, TikTok Shop aims to drive the development of local sellers across various regions in Brazil by connecting products with a broad and active audience, thereby fostering local economic growth. Starting from May 8, the e-commerce feature of TikTok will automatically update on all users' phones, marking the official launch of the new "TikTok Shop" feature. Currently, TikTok Shop has been launched in 14 countries, including Mexico, the United States, the United Kingdom, Germany, Spain, France, and Italy.

The operation of TikTok e-commerce is as follows: users can directly purchase products tagged in videos and live streams or browse and purchase items launched by brands or creators in the "Vitrine" section within the app. Additionally, a new feature has been introduced called the "Alliance Program," where sellers can choose different sales alliance plans based on commission to connect creators with sellers.

TikTok stated, "Creators can now monetize their creativity by sharing products in short videos and live streams." Sellers can also utilize the "Seller Support" platform, a learning hub designed to help sellers enhance their sales capabilities. With this significant new player entering Brazil's e-commerce market, Brazil, currently TikTok's third-largest market with 111 million users, following Indonesia and the United States, is poised to benefit from more online selling options with the introduction of the TikTok e-commerce feature, potentially further solidifying its development in the country.