Brazil's largest e-commerce platform, Mercado Livre, set a new record for single-day sales on November 11th, thanks to the thriving online shopping industry in Brazil and the extension of promotional dates.

According to EXAME magazine, Mercado Livre saw a 56% increase in website visits on "Double 11" compared to the same period last year, with single-day transactions even surpassing the levels of "Black Friday" in 2024. As per the forecast by the Brazilian Artificial Intelligence and E-commerce Association (Abiacom), the national e-commerce turnover during the 2025 "Black Friday" period is expected to reach 13.34 billion Brazilian reais, a 14.74% increase from 2024.

According to a report by Conversion, Mercado Livre accounts for approximately 34% of the traffic on major Brazilian e-commerce platforms (including websites and apps), further confirming the significant performance achieved on "Double 11."

Rapidly growing categories include fashion and beauty, tech products, and home decor. The most searched items included Christmas trees, air fryers, sneakers, smartphones, and video games.

Cesar Hiraoka, Senior Marketing Director at Mercado Livre, highlighted that this achievement showcases consumer behavior on the platform. "We broke records for single-day sales, indicating that consumers are increasingly interested in the various opportunities and advantages offered by Mercado Livre," he stated.

The company announced plans to invest 100 million reais in coupons for the 2025 "Black Friday," a 150% increase from the previous year. Additionally, they will offer installment payment services through Mercado Pago cards for up to 24 interest-free installments, along with free shipping for orders over 19 reais. These measures aim to enhance the attractiveness of "Black Friday" for consumers and sellers.

The success of this "Double 11" event aligns with the Consumer Landscape Survey conducted jointly by Mercado Livre and Mercado Pago. The survey revealed that 81% of Brazilian consumers plan their shopping in advance, with 76% considering coupons to play a decisive role in their purchase decisions.

The survey also pointed out the increased importance of segmented market discounts, platform integration, payment methods, and delivery services during the "Double 11" promotional events.

To coincide with the promotional season, Mercado Livre launched its largest-ever advertising campaign created by the GUT advertising agency. This strategy involved numerous celebrities and included comprehensive media campaigns, interactive experiences, and coupon distribution.

The company views the "Double 11" event as an operational test for "Black Friday," focusing on convenience, logistics efficiency, and providing more discounts to consumers.