The acquisition deal of Mobly, Brazil's largest online furniture and home decor store, has been approved by Cade. The Administrative Council for Economic Defense of Brazil (Cade) approved the acquisition proposal of Mobly, the largest online furniture and home decor store in Brazil, by the Dubrule family without additional restrictions on April 30, 2025. The Dubrule family is the founder of the Brazilian furniture chain giant Tok&Stok.

This transaction was presented through a public tender offer (OPA), with the Dubrule family intending to acquire up to 100% of Mobly's shares at a price of 0.68 Brazilian reais per share.

According to the opinion released by Cade, the transaction is not expected to have a significant impact on competition as the relationship between the companies involved in the transaction had previously been reviewed in the merger case between Mobly and Tok&Stok completed in 2024.

Cade's assessment indicates that this acquisition will not trigger new horizontal or vertical relationships between companies. The agency noted that potential areas of overlap have been thoroughly assessed in previous reviews.

Furthermore, Cade highlighted that this transaction was unilaterally declared by the buyer, and as long as the declaration materials are detailed enough to support the evaluation analysis, Cade accepts such unilateral declarations. The committee believes that the information provided by the buyer in the purchase transaction materials meets its review requirements.