According to EXAME magazine, Brazilians have fully embraced the streaming market. Based on data from PwC, Brazil accounts for 36% of total revenue from entertainment and media companies in Latin America, ranking 11th globally. It is estimated that this year, Brazilians will spend $39.4 billion (approximately 215 billion Brazilian reais) on streaming, music, games, and other digital services.

In 2024, the number of Brazilian households with at least one streaming service reached 32.7 million, an increase of 1.5 million from the previous year, with an annual income of 70 billion reais. However, this growth has put pressure on the balance of international payments: in the first half of 2025, remittances for digital services increased by 24%, totaling $9.94 billion.

On average, Brazilians spend 118 reais per month (or 1,416 reais per year) on digital and streaming subscriptions, using an average of 3.8 services per person. According to a survey released by Deloitte in March 2025, American consumers spend an average of $69 per month, with 25% of consumers spending over $100 per month.

PwC data shows that the global entertainment and media industry revenue reached $2.9 trillion in 2024, growing by 5.5% from 2023. It is projected that by 2029, industry revenue will reach $3.5 trillion, with an annual growth rate of 3.7%, surpassing the global economic growth rate of 2.9%. During this period, digital advertising is expected to be a major driver of growth, growing at more than three times the rate of direct consumer product and service consumption.

PwC states that in the streaming sector, as companies like Netflix, Amazon Prime Video, and Disney+ adjust their offerings to cater to emerging markets like Brazil, the advertising-supported (AVOD) model is expected to increase its share of global revenue from 20% in 2020 to 27.1% by 2029. Globally, OTT (over-the-top) revenue is projected to increase from $169 billion in 2024 to $230 billion in 2029, while another thriving sector - gaming revenue - is expected to grow from $223.8 billion in 2024 to nearly $300 billion in the same period.

To address the economic impact of digital growth, the Brazilian Ministry of Culture and the National Film Agency (Ancine) are discussing applying the National Film Industry Development Contribution Tax (Condecine) to platforms. The agency's calculations suggest that with a 3% tax rate, annual revenue could reach 2.28 billion reais; at a 12% rate, this figure would rise to 9.14 billion reais, compared to 1.2 billion reais in annual revenue in 2024.

Ancine states that the Brazilian platform market generates approximately 69.7 billion reais in revenue annually, including subscription streaming services like Netflix, Disney+, and Amazon Prime Video, as well as user-generated video platforms like YouTube, TikTok, and Instagram. The revenue estimation methodology is based on data from the Federal Revenue Service, supplemented by annual reports from companies and market research.

The agency explains that Brazil's share of global revenue on each platform is estimated to be between 3% and 15%, depending on Brazil's operational characteristics.

According to Ancine's research, among the leading consumption platforms in Brazil, Netflix has annual revenue of 10.4 billion reais, followed by Disney+ (7 billion reais), YouTube (6.5 billion reais), Amazon Prime Video (5.29 billion reais), and Globoplay (4.8 billion reais).