On the occasion of its fifth anniversary in the Brazilian market, Shopee announced a partnership with Azul Airlines to launch an air freight delivery route from São Paulo to Manaus for express parcels. This initiative is part of strengthening its logistics layout plan in Brazil. This move will potentially reduce the average delivery time to the northern region of the Amazon by up to 60% without adding any extra costs to consumers.

Shopee's move marks its official entry into the domestic air freight sector in Brazil, intensifying competition with its rival, MercadoLibre, in terms of delivery efficiency. MercadoLibre has long been offering similar delivery services in partnership with Gol Airlines. Shopee is also expanding its rapid delivery network and currently offers same-day or next-day delivery services in the Greater São Paulo area, with plans to extend this model to Rio de Janeiro and Belo Horizonte. Shopee's rapid delivery service expansion targets have not yet been disclosed.

Raphael Flores, Head of Operations and Expansion at Shopee Brazil, stated that the company plans to add more city routes by air, with Manaus being the first stop due to the feasibility in terms of cost and timing in collaboration with Azul Airlines, taking into consideration the challenges of land transportation in the region. The opening of other routes will depend on specific circumstances.

Pine Kyaw, Head of Shopee in Latin America, highlighted that logistics is one of the major challenges faced by e-commerce in Brazil and a key factor in ensuring a good shopping experience. The company will continue to invest in infrastructure, aiming to provide a better shopping experience and emphasizing further strengthening the e-commerce ecosystem in Brazil.

In a fiercely competitive e-commerce environment, Shopee's initiatives align with MercadoLibre's free delivery policy. Shopee has stated its commitment to advancing its original plans, launching more attractive offers, including upcoming promotional events like the activities scheduled for July 7th, which will feature stronger promotions on that day.